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Why Your Book Isn’t Selling (And What to Do About It)

Why Your Book Isn’t Selling (And What to Do About It)

by Karlyn Ankrom | Apr 22, 2025 | Authors, Book Marketing, Branding, business strategy, Content Creation, Entrepreneurship, For Thought Leaders

 …Especially If You’re an Author Using It to Build Your Personal Brand Let’s Get Real You wrote the book. You poured your story, your expertise, and your mission into those pages. Reality check: Writing the book was just the first step.Marketing it? That’s where...
Meta’s Latest Updates: A Former Journalist’s Perspective on Free Speech, Fact-Checking, and the Wild West of Content

Meta’s Latest Updates: A Former Journalist’s Perspective on Free Speech, Fact-Checking, and the Wild West of Content

by Karlyn Ankrom | Jan 10, 2025 | Content Creation, Facebook, Instagram, Meta, Social Media

Mark Zuckerberg’s recent announcements about sweeping changes at Meta have stirred up some strong reactions. From moving community management teams to Texas to abandoning fact-checking as we know it, the updates seem to signal a seismic shift in the company’s approach...
The Top 7 Social Media Mistakes Authors Make (and How to Fix Them)

The Top 7 Social Media Mistakes Authors Make (and How to Fix Them)

by Karlyn Ankrom | Sep 26, 2024 | Authors, Branding, Content Creation, Digital Marketing, Entrepreneurship, Marketing, Social Media, Social Media Strategy

Navigating social media as an author can feel overwhelming. You’re balancing the need to promote your book, engage with readers, and maintain your brand, all while staying authentic. But, mistakes are part of the journey. The good news? You don’t have to fix...
The Rise of Vertical Video on LinkedIn: Why You Should Jump In Now

The Rise of Vertical Video on LinkedIn: Why You Should Jump In Now

by Karlyn Ankrom | Sep 8, 2024 | Content Creation, Digital Marketing, LinkedIn, Social Media Strategy, Video

The only thing constant is change in the social media landscape and with the popularity of TikTok and the adoption of short-form video across Instagram and YouTube, it was only a matter of time until LinkedIn joined in on the fun. Over the past few months, LinkedIn...
Thought Leaders: Social Media Bringing Anxiety Rather Than Joy?

Thought Leaders: Social Media Bringing Anxiety Rather Than Joy?

by Karlyn Ankrom | Jul 12, 2024 | Content Creation, Entrepreneurship, Social Media Strategy

Let’s be real for a moment: social media can sometimes feel like a daunting task when you’re juggling writing deadlines, building your brand and managing a business all at the same time! But guess what? Social media gets to be fun! It’s not meant to...
3 Ways To Use AI for Enhanced Social Media Content Creation

3 Ways To Use AI for Enhanced Social Media Content Creation

by Karlyn Ankrom | Jun 17, 2024 | AI, Content Creation, Digital Marketing, Facebook, Instagram, LinkedIn, Social Media, Technology, Uncategorized

For many thought leaders and authors, managing their social media presence often feels like a daunting, unending chore. The pressure to continuously produce fresh, engaging content can be overwhelming, turning what should be a creative outlet into a repetitive task....
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  • Top 5 Trends Shaping Social Media in 2025
  • Meta’s Latest Updates: A Former Journalist’s Perspective on Free Speech, Fact-Checking, and the Wild West of Content
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