When Data Talks, We listen: How To Wrangle Google Analytics 4

When Data Talks, We listen: How To Wrangle Google Analytics 4

What do the Simpsons season 32, the iPhone 13, Web 4.0, and Google Analytics 4 have in common? They’re all the latest and greatest – and they’re all things you might’ve missed because, well, 2022.  Now look, I’ve got my thoughts about the Simpsons, but I’ll leave that...
Accept No Impostors: How To Protect Your Brand From Impersonators

Accept No Impostors: How To Protect Your Brand From Impersonators

Think what you will about it, but there’s no denying that the post-Musk Twitter is entertaining. If you were like me, you were glued to your feed last week during the blue-check fiasco. Not up to speed on it? Basically, the blue check changed from representing a...
It’s the most wonderful time of the year: ie, when we check those social stats

It’s the most wonderful time of the year: ie, when we check those social stats

We’re making a list, and we’re checking it twice…we’re gonna find out who’s been posting some spice. And by spice, we mean killer social media content.  Look, I know you’re busy thinking about pumpkin pie and caroling, but believe me when I say ‘tis the season to...
Opening that can of spam: How to handle junk comments on Instagram

Opening that can of spam: How to handle junk comments on Instagram

There are only three unavoidable things in life: death, taxes, and spam. I can’t help you much with the first two, but I can give you some pointers on the last one! If you’ve spent much time on social media (which let’s face it, if you’re reading this, you totally...
Girl, Uninterrupted: Instagram’s 60-Second Stories

Girl, Uninterrupted: Instagram’s 60-Second Stories

Tapping your way through a prolific Instagrammer’s stories can be like writing a message in Morse code. But thanks to a recently unveiled update, those segmented stories are a thing of the past. IG has been testing longer, uninterrupted stories for the past year, and...