by Karlyn Ankrom | Aug 14, 2024 | Instagram, Social Media Strategy
On Wednesday, Instagram’s founder Adam Mosseri took to his own platform to share some important updates that are sure to catch the attention of every content creator and marketer. Instagram is recalibrating its metrics, particularly for Reels, to ensure a more...
by Karlyn Ankrom | Feb 2, 2023 | Branding, Connection, Content Creation, Digital Marketing, Entrepreneurship, Instagram, Marketing, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, Technology
One-size-fits-all works for ponchos, but I gotta say, it’s not what you want when it comes to your social media strategy. Over the years I’ve worked with brands of all sizes and types across just about every market category. And I’ve found that what brands want and...
by Karlyn Ankrom | Jan 24, 2023 | Branding, Connection, Content Creation, Digital Marketing, Entrepreneurship, Instagram, Marketing, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, Technology
We’re all about diversification at Oh Snap! (#girlboss). Woo multiple income streams! So if you’ve seen the Bonuses option pop up on your Instagram recently, we totally get the appeal of opting in and cashing out. Sounds great, right? Money for stuff you’re doing...
by Karlyn Ankrom | Mar 10, 2021 | Connection, Entrepreneurship, Networking, Technology
Technology is great until it isn’t. In these socially distanced, work-from-home times, we’re more reliant on technology than ever…which gives technology even more opportunities to fail us. And when technology fails, it loves to fail big. Gulp. We’ve all spent the last...
by Karlyn Ankrom | Feb 26, 2021 | Content Creation, Social Media, Social Media Engagement, Social Media Strategy
No, they’re not an Irish jig (although you can dance to them). Reels are short-form, TikTok-esque videos offered on Instagram, and they’re a must if you want to keep building engagement on the ‘gram. That’s because the IG algorithm loves Reels above all else. It’s...