by Karlyn Ankrom | Sep 13, 2023 | Need to Know, Oh Snap! News, Social Media, Social Media Engagement
The other night I was noshing on nachos and catching up on Only Murders in the Building when I got a weird email from Facebook. 417392 is your Facebook account recovery code, read the subject line. Ack! Anyone who’s been on the socials for long enough has received an...
by Karlyn Ankrom | Sep 6, 2023 | Content Creation, Oh Snap! News, Social Media, Social Media Engagement
Gone are the days of the chronological feed. Now – with some exceptions, like newcomer Blue Sky – pretty much everything you see in your feed is governed by the whims of the algorithm. Basically, the more engagement your content gets, the more engagement your content...
by Karlyn Ankrom | Aug 29, 2023 | Oh Snap! News, Social Media, Social Media Strategy
Everyone loves an influencer. Who doesn’t want to watch attractive people dancing on the Santa Monica Pier or dubbing funny voices over their Italian greyhounds’ shenanigans? Some of these influencers have followers numbering in the millions, and have so much clout...
by Karlyn Ankrom | Aug 7, 2023 | business strategy, Connection, Digital Marketing, Entrepreneurship, Marketing, Need to Know, Oh Snap! News, Social Media, Social Media Strategy
If you want your social media to work for you, you need to be talking to the right people. By that, I don’t mean schmoozing with Angel Investors at fundraisers. (Although, hey, I’m sure that doesn’t hurt.) I mean creating content expressly for your brand’s audience....
by Karlyn Ankrom | Jul 31, 2023 | Branding, business strategy, Connection, Oh Snap! News, Social Media, Social Media Strategy
Pop quiz: what’s a brand? Your brand isn’t just your logo or your preferred typeface. It’s the cumulative set of experiences people have with you. Over time, those experiences add up into brand expectations – what people know and want from you. (Which is why staying...
