by Karlyn Ankrom | Mar 18, 2021 | Connection, Content Creation, Digital Marketing, Networking, Social Media Strategy, Twitter
In something I like to call the Social Clone Wars™, Clubhouse has a rival: Twitter Spaces. Twitter Spaces is the bird’s take on audio social, and it’s going to give Clubhouse a run for its money. Clubhouse was the first to market, sure, but Twitter has a massive,...
by Karlyn Ankrom | Mar 10, 2021 | Connection, Entrepreneurship, Networking, Technology
Technology is great until it isn’t. In these socially distanced, work-from-home times, we’re more reliant on technology than ever…which gives technology even more opportunities to fail us. And when technology fails, it loves to fail big. Gulp. We’ve all spent the last...
by Karlyn Ankrom | Mar 4, 2021 | Branding, Content Creation, Instagram, Optimization, Social Media Engagement
Your Instagram profile ‘above-the-fold’ presence is where followers are earned – or not. This is the place users land when they click through from a username search or tap your username when viewing a photo. You’ve got seven seconds to show people that...
by Karlyn Ankrom | Feb 26, 2021 | Content Creation, Social Media, Social Media Engagement, Social Media Strategy
No, they’re not an Irish jig (although you can dance to them). Reels are short-form, TikTok-esque videos offered on Instagram, and they’re a must if you want to keep building engagement on the ‘gram. That’s because the IG algorithm loves Reels above all else. It’s...
by Karlyn Ankrom | Feb 16, 2021 | Content Creation, Social Media, Social Media Engagement, Social Media Strategy
Here at Oh Snap! Social, we’re big proponents of Reduce, Reuse and Recycle. And we’re not just talking about on garbage and recycle pickup day. We’re talking about your content strategy. Because the more uses you get out of your content, the less you have to produce...
by Karlyn Ankrom | Feb 9, 2021 | Blogging, Branding, Connection, Content Creation
Say it with me: Your blog is the cornerstone of your content marketing strategy. But coming up with blog topic ideas on a regular basis isn’t always easy. Brands with valuable, thoughtful, relevant blogs inspire 97% more links and way more conversions. They’re...
by Karlyn Ankrom | Feb 3, 2021 | Digital Marketing, Social Media, Social Media Engagement, Social Media Strategy
Behind every great social presence is a social media strategy. Not sure what that is? Basically, a social media strategy is your plan for building a stellar social footprint. It outlines your goals and actions – and how to measure them. At Oh Snap! our social media...
by Karlyn Ankrom | Jan 29, 2021 | Connection, Entrepreneurship, LinkedIn
You’ve stumbled across the LinkedIn, Twitter or Instagram account of someone you have a ton of respect for and would love to connect with. You’ve got that compose window open and you’re preparing to send a private message, but you know it’s a risky endeavor. Miss the...
by Karlyn Ankrom | Jan 22, 2021 | Content Creation, Facebook, Instagram, LinkedIn, Social Media Strategy
Don’t Just Set and Forget Your Social Strategy! Building a solid social strategy takes planning, preparation and liberal use of the “schedule” button on your management system. But a scheduled post that lands at the wrong time – say during a major news event – can...
by Karlyn Ankrom | Jan 11, 2021 | Content Creation, Entrepreneurship, Social Media, Social Media Engagement, Social Media Strategy
In theatre, there’s a saying used when actors connect with the audience through dialogue. It’s called breaking the fourth wall. The imaginary wall that separates the stage from the audience disappears, and the audience is welcomed into the world of the story. We have...
