by Karlyn Ankrom | Jun 6, 2024 | Branding, Content Creation, Digital Marketing, Media, Technology, Video
Hello, video virtuosos and aspiring auteurs! Are you ready to transform your mundane messages into cinematic masterpieces? Well, buckle up, because you’re about to learn how to create compelling social media video content without spending a fortune, carrying a...
by Karlyn Ankrom | May 10, 2024 | Digital Marketing, Entrepreneurship, Facebook, Instagram, Marketing, Media Placement
In an era where digital marketing costs are skyrocketing and traditional advertising channels are becoming less effective, businesses must adapt to thrive. With rising advertising costs anticipated to continue throughout 2024—particularly due to the upcoming...
by Karlyn Ankrom | Feb 23, 2024 | AI, Connection, Digital Marketing
Wow! After a three-year hiatus, returning to San Diego for Social Media Marketing World was nothing short of exhilarating! The anticipation of reuniting with fellow marketers from around the globe, diving into the latest digital marketing trends, and forging new...
by Karlyn Ankrom | Feb 13, 2024 | business strategy, Connection, Digital Marketing
In the ever-evolving digital landscape, the concept of a ‘conversion’ often becomes the focal point of discussions, strategies, and goals, especially for businesses striving to thrive online. And to put it bluntly, defining ‘conversion’ is not a simple...
by Karlyn Ankrom | Dec 21, 2023 | Branding, business strategy, Content Creation, Digital Marketing, Media, Media Placement, Social Media Strategy, Video, YouTube
One of the major trends I’m spotting in 2024 is a larger adoption of YouTube shorts. What are YouTube Shorts? YouTube Shorts are short (hence the name), vertical videos, typically under 60 seconds, designed to be consumed on mobile, much like those videos seen within...
by Karlyn Ankrom | Nov 27, 2023 | Digital Marketing, Marketing, sales, sales strategy, Social Media, Technology
They’ve been around since the 90s (seriously), but QR codes only made their way into the wider public consciousness in the pandemic days when we were all afraid to touch anything. (Remember bringing the mail in with salad tongs? I do.) And now it looks like these...
