by Karlyn Ankrom | Jun 29, 2022 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Instagram, Marketing, Need to Know, Optimization, Social Media, Social Media Strategy, TikTok, Twitter, Video
You’ve seen those Live alerts popping up on your social, but you’re not sure about taking the plunge yourself. Like sure, video gets the highest engagement across all of social media, but Live—eep, that’s a whole new world. What if you forget everything you know about...
by Karlyn Ankrom | Jun 22, 2022 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Instagram, Marketing, Need to Know, Optimization, Social Media, Social Media Strategy, TikTok, Twitter, Video
Let’s face it, social media can be A LOT. In the past 5-7 years it’s gone from being a fun diversion to something we’re told can make or break businesses. And sure, those snazzy short-form videos and photogenic pics can help build a brand. But as a business owner,...
by Karlyn Ankrom | Jun 14, 2022 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Instagram, Marketing, Need to Know, Optimization, Social Media, Social Media Strategy, TikTok, Twitter, Video
A new day, a new Instagram feature. There’s a bunch of change happening on Instagram at the moment, and while not all is relevant to business owners, some of it is absolutely Need to Know. One of those? The Top 3 Pinnable Posts feature announced by Instagram head...
by Karlyn Ankrom | Jan 20, 2022 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Marketing, Need to Know, Social Media, Video
What do we want? Chronological feeds! When do we want them? NOW! Well, we’ve been begging since 2016 when algorithmic feeds were first implemented, and Instagram has finally delivered. In December 2021 Instagram CEO Adam Mosseri acknowledged our protests and promised...
by Karlyn Ankrom | Aug 11, 2021 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Instagram, Marketing, Need to Know, Social Media, Social Media Strategy
Gone are the heady, sepia-colored days when carousels were something we rode at the county fair. Today’s carousel has gone digital, with those majestic spinning horsies replaced by a majestic rotation of photos (sometimes of horsies). If you’ve ever flipped through a...
