by Karlyn Ankrom | Oct 20, 2022 | Branding, Digital Marketing, Entrepreneurship, Instagram, Marketing, Media, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy
Tapping your way through a prolific Instagrammer’s stories can be like writing a message in Morse code. But thanks to a recently unveiled update, those segmented stories are a thing of the past. IG has been testing longer, uninterrupted stories for the past year, and...
by Karlyn Ankrom | Oct 6, 2022 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Media, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter
You know that a solid social media presence is key to your overall marketing strategy. You’ve mastered the pro pics, the snappy tweets and even some solid LinkedIn thought leadership pieces. But when it comes to video, you’re holding back. Friends, it’s time for some...
by Karlyn Ankrom | Sep 27, 2022 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Media, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter
If I say “soda”, there are brands that immediately come to mind – the Cokes and Pepsis of the world. Those brands are huge, established ones with a ton of brand equity. What’s brand equity? It’s basically the worth of your brand, rather than the goods or services...
by Karlyn Ankrom | Sep 20, 2022 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Media, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter
You can have the best memory in the world, but there comes a time when you need to get the ins and outs of your business down on paper. Let’s hear it for Standard Operating Procedures (SOPs)! SOPs take all of that institutional knowledge you have in your head and put...
by Karlyn Ankrom | Sep 15, 2022 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Media, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter
You log on to your social media…but nothing’s as it should be! You can’t post, your followers are gone, and maybe you’re staring down a posting suspension. Eeeeeeeek! Unfortunately, there are tons of things that can land you in social media jail – some legit, like...
