by Karlyn Ankrom | Jan 18, 2024 | business strategy, Content Creation, Facebook, Instagram, LinkedIn, Marketing, Social Media, Social Media Strategy
Do you know who you want to hire for your social media marketing efforts this year 𝑟𝑒𝑎𝑙𝑙𝑦… When you’re searching for a social media expert and notice a wide range in pricing. Ever wonder why? It boils down to their role and expertise. Full Stop. Not all...
by Karlyn Ankrom | Dec 21, 2023 | Branding, business strategy, Content Creation, Digital Marketing, Media, Media Placement, Social Media Strategy, Video, YouTube
One of the major trends I’m spotting in 2024 is a larger adoption of YouTube shorts. What are YouTube Shorts? YouTube Shorts are short (hence the name), vertical videos, typically under 60 seconds, designed to be consumed on mobile, much like those videos seen within...
by Karlyn Ankrom | Aug 7, 2023 | business strategy, Connection, Digital Marketing, Entrepreneurship, Marketing, Need to Know, Oh Snap! News, Social Media, Social Media Strategy
If you want your social media to work for you, you need to be talking to the right people. By that, I don’t mean schmoozing with Angel Investors at fundraisers. (Although, hey, I’m sure that doesn’t hurt.) I mean creating content expressly for your brand’s audience....
by Karlyn Ankrom | Aug 1, 2023 | business strategy, Digital Marketing, Marketing, Podcasts, Social Media, Social Media Strategy
Are you ready to take your social media presence to the next level? Do you know what success looks like for your business on social media? Do you find yourself not showing up because social media feels overwhelming and not fun? What if you could unlock the secrets to...
by Karlyn Ankrom | Jul 31, 2023 | Branding, business strategy, Connection, Oh Snap! News, Social Media, Social Media Strategy
Pop quiz: what’s a brand? Your brand isn’t just your logo or your preferred typeface. It’s the cumulative set of experiences people have with you. Over time, those experiences add up into brand expectations – what people know and want from you. (Which is why staying...
