by Karlyn Ankrom | Oct 20, 2022 | Branding, Digital Marketing, Entrepreneurship, Instagram, Marketing, Media, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy
Tapping your way through a prolific Instagrammer’s stories can be like writing a message in Morse code. But thanks to a recently unveiled update, those segmented stories are a thing of the past. IG has been testing longer, uninterrupted stories for the past year, and...
by Karlyn Ankrom | Oct 11, 2022 | Branding, Digital Marketing, Entrepreneurship, LinkedIn, Marketing, Media, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter
So. Many. Messages. Inbox fatigue is totally a thing. Because let’s face it: the emails and messages never stop. Unsurprisingly, when Gmail introduced tabs, a sigh of relief was heard worldwide. Similar sounds arose when Facebook and Instagram started filtering out...
by Karlyn Ankrom | Oct 6, 2022 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Media, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter
You know that a solid social media presence is key to your overall marketing strategy. You’ve mastered the pro pics, the snappy tweets and even some solid LinkedIn thought leadership pieces. But when it comes to video, you’re holding back. Friends, it’s time for some...
by Karlyn Ankrom | Sep 27, 2022 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Media, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter
If I say “soda”, there are brands that immediately come to mind – the Cokes and Pepsis of the world. Those brands are huge, established ones with a ton of brand equity. What’s brand equity? It’s basically the worth of your brand, rather than the goods or services...
by Karlyn Ankrom | Sep 20, 2022 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Media, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter
You can have the best memory in the world, but there comes a time when you need to get the ins and outs of your business down on paper. Let’s hear it for Standard Operating Procedures (SOPs)! SOPs take all of that institutional knowledge you have in your head and put...
by Karlyn Ankrom | Sep 15, 2022 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Media, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter
You log on to your social media…but nothing’s as it should be! You can’t post, your followers are gone, and maybe you’re staring down a posting suspension. Eeeeeeeek! Unfortunately, there are tons of things that can land you in social media jail – some legit, like...
by Karlyn Ankrom | Sep 6, 2022 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Media, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter, Video
There’s a saying in Hollywood that if you made all the films you said no to and rejected all the films you said yes to, you’d still have the same number of blockbusters under your belt. That’s because while it seems like there’s a formula to creating a winner, no one...
by Karlyn Ankrom | Aug 29, 2022 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Media, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter, Video
I’m a big proponent about finding the one or two social media platforms that work for you and focusing your efforts there. But social media is a fast-moving environment, and doubling down your efforts on the same platforms year in, year out, can mean you’re missing an...
by Karlyn Ankrom | Aug 22, 2022 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Media, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter, Video
If you’ve been following me for a while, you know I’m all about using social media to drive leads. You don’t want to spend all that time building your social media presence just for those likes and views to exist in an Instagram vacuum. You want to drive people off...
by Karlyn Ankrom | Aug 15, 2022 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Media, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter, Video
You’ve heard me banging on about connecting the digital dots before. By this point you probably think I’m some kind of connect-the-dots fiend (okay, so it’s true.) But trust me when I say it matters. Social media isn’t just an all-singing, all-dancing extravaganza in...
