by Karlyn Ankrom | Apr 9, 2020 | Digital Marketing, Entrepreneurship, Need to Know
If you’re like most of us, you’re spending majority of your time in quarantine toggling between Zoom meetings. Whether you’re logging on for business purposes or for a virtual happy hour, let’s face it: you’re paying more attention than you probably should to other...
by Karlyn Ankrom | Mar 25, 2020 | Content Creation, Social Media
During these times of continuous open loops, it creates an environment of uneasiness and well, uncertainty, and some small businesses, mine included are feeling the financial squeeze of it all. As a small business, often the first thing to cut back or reallocate are...
by Karlyn Ankrom | Mar 15, 2020 | Digital Marketing
It’s that time of year again when I share my top takeaways from social media’s summer camp, Social Media Marketing World (#SMMW20). This was my fourth year flying across the country to sunny (and 75 degrees) San Diego to hang out with some of my Internet best friends,...
by Karlyn Ankrom | Jul 28, 2019 | Need to Know, Social Media
One of the fun things about the English language is how much overlap there can be between words. Deciding when something is a burger or a sandwich is tougher than it sounds! The same is true of some of the terms that get thrown around in the marketing world. A few...
by Karlyn Ankrom | Mar 25, 2019 | Social Media, Social Media Strategy, Technology
For the third year in a row, I set out for sunny San Diego to be part of Social Media Marketing World (SMMW). This year, I volunteered pre-event as well as served a few hours on-site which was definitely a change, but one that was welcomed. This was the first year...
by Karlyn Ankrom | Mar 15, 2019 | LinkedIn, Social Media
As a social media manager, I’m constantly sharing with my clients the power of content marketing to flex their expertise muscles and build up rapport with their ideal audience. A great way and an often overlooked method is right here using LinkedIn...
by Karlyn Ankrom | Feb 26, 2019 | business strategy, Digital Marketing, Social Media Strategy
When it comes to social media are you: 1. Posting just to post because you feel like you have to in today’s online world? 2. Creating and posting content but not see any sort of results? 3. Feeling stagnant and stuck when it comes to utilizing social media...
by Karlyn Ankrom | Feb 4, 2019 | Branding, Digital Marketing, Social Media, Twitter
Twitter – a great place to catch up on timely news or engage with… Mr. Peanut during the biggest football game of the year. After the first quarter of the game, I hopped on Twitter to see what people were saying about the commercials — because let’s face...
by Karlyn Ankrom | Jan 24, 2019 | LinkedIn
A lot of folks have been running their Social Selling Index score here and haven’t been exactly jazzed with their results, but the good news is you now have a starting point to build from. Just to recap quickly… An SSI score measures how effective you are at 4 key...
by Karlyn Ankrom | Jan 18, 2019 | Digital Marketing, Need to Know, Video
As you might have read, I’m working on stepping up and owning my business more this year. Being more visible. That means more focus on business development and sharing my story through multiple channels and through different tools. One I’m going to go all in on this...
