by Karlyn Ankrom | Mar 25, 2019 | Social Media, Social Media Strategy, Technology
For the third year in a row, I set out for sunny San Diego to be part of Social Media Marketing World (SMMW). This year, I volunteered pre-event as well as served a few hours on-site which was definitely a change, but one that was welcomed. This was the first year...
by Karlyn Ankrom | Mar 15, 2019 | LinkedIn, Social Media
As a social media manager, I’m constantly sharing with my clients the power of content marketing to flex their expertise muscles and build up rapport with their ideal audience. A great way and an often overlooked method is right here using LinkedIn...
by Karlyn Ankrom | Feb 26, 2019 | business strategy, Digital Marketing, Social Media Strategy
When it comes to social media are you: 1. Posting just to post because you feel like you have to in today’s online world? 2. Creating and posting content but not see any sort of results? 3. Feeling stagnant and stuck when it comes to utilizing social media...
by Karlyn Ankrom | Feb 4, 2019 | Branding, Digital Marketing, Social Media, Twitter
Twitter – a great place to catch up on timely news or engage with… Mr. Peanut during the biggest football game of the year. After the first quarter of the game, I hopped on Twitter to see what people were saying about the commercials — because let’s face...
by Karlyn Ankrom | Jan 24, 2019 | LinkedIn
A lot of folks have been running their Social Selling Index score here and haven’t been exactly jazzed with their results, but the good news is you now have a starting point to build from. Just to recap quickly… An SSI score measures how effective you are at 4 key...
by Karlyn Ankrom | Jan 18, 2019 | Digital Marketing, Need to Know, Video
As you might have read, I’m working on stepping up and owning my business more this year. Being more visible. That means more focus on business development and sharing my story through multiple channels and through different tools. One I’m going to go all in on this...
by Karlyn Ankrom | Dec 28, 2018 | Entrepreneurship
For those of you who are new to my journey, I quit my full-time job in June 2018 to go all in on my dreams. I was tired of building someone else’s dreams and knew that I could no longer maintain the schedule of working full time and building a side hustle...
by Karlyn Ankrom | Nov 28, 2018 | Dental Marketing, Need to Know, Social Media
Update: Just a little something to chew on. If you look out in your average dental practice waiting room, you’ll find the same thing you find everywhere else: people on their phones. What they are doing on them is anyone’s guess — scrolling through Facebook,...
by Karlyn Ankrom | Nov 20, 2018 | Dental Marketing, Digital Marketing, Need to Know, Social Media
Understand this, if nothing else about the Internet. It is not just a resource for information, such as address and hours of your dental practice. It is also a source for your patients to share uplifting OR exploit damaging comments about you and your staff. The...
by Karlyn Ankrom | Oct 18, 2018 | Social Media
I always love getting together in real life with amazing social media folks in northern Virginia. I attended Social Media Week Fairfax at the Capital One headquarters in McLean, VA where some well-known brands including Food Network, UrbanStems, Booz Allen, National...
