by Karlyn Ankrom | Jan 11, 2024 | Branding, business strategy, Marketing, sales, sales strategy, Social Media
A few weeks back I was watching some social media peeps wax lyrical about how businesses shouldn’t be using their social media accounts to sell: they should be totally community focused instead of product focused. But friends, as much as I’m sure your favorite brand...
by Karlyn Ankrom | Dec 21, 2023 | Branding, business strategy, Content Creation, Digital Marketing, Media, Media Placement, Social Media Strategy, Video, YouTube
One of the major trends I’m spotting in 2024 is a larger adoption of YouTube shorts. What are YouTube Shorts? YouTube Shorts are short (hence the name), vertical videos, typically under 60 seconds, designed to be consumed on mobile, much like those videos seen within...
by Karlyn Ankrom | Dec 10, 2023 | Branding, LinkedIn, Social Media Strategy
For anyone trying to build their company profile over on LinkedIn: solidarity. It’s tough times over on Company Pages right now. And look, I totally get the appeal of throwing in the towel on the company page and going all in on your personal brand. Especially when...
by Karlyn Ankrom | Oct 31, 2023 | Branding, business strategy, Connection, Content Creation, Digital Marketing, Entrepreneurship, LinkedIn, Need to Know
In the vast world of professional networking, LinkedIn stands out as the premier platform for connecting with like-minded individuals, building your personal brand, and sharing your expertise with others. LinkedIn offers a myriad of features to help you achieve these...
by Karlyn Ankrom | Oct 19, 2023 | Branding, Connection, Entrepreneurship, Need to Know, Technology, Video
Since 2020, basically all of my meetings have been done through Zoom. I won’t lie: as a curious person, it’s been a fascinating way to visit other people’s homes. But obviously, you don’t always want the world being able to peek into your office, especially if that...
by Karlyn Ankrom | Jul 31, 2023 | Branding, business strategy, Connection, Oh Snap! News, Social Media, Social Media Strategy
Pop quiz: what’s a brand? Your brand isn’t just your logo or your preferred typeface. It’s the cumulative set of experiences people have with you. Over time, those experiences add up into brand expectations – what people know and want from you. (Which is why staying...
