by Karlyn Ankrom | Feb 14, 2023 | Branding, business strategy, Content Creation, Social Media Strategy
When I’m helping a client put together their social strategy, one of the things we focus on is authenticity. (And no, I don’t mean oversharing.) For me, authenticity is when you sound like…you. In a nutshell, that’s what we talk about when we talk about being “on...
by Karlyn Ankrom | Feb 2, 2023 | Branding, Connection, Content Creation, Digital Marketing, Entrepreneurship, Instagram, Marketing, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, Technology
One-size-fits-all works for ponchos, but I gotta say, it’s not what you want when it comes to your social media strategy. Over the years I’ve worked with brands of all sizes and types across just about every market category. And I’ve found that what brands want and...
by Karlyn Ankrom | Jan 24, 2023 | Branding, Connection, Content Creation, Digital Marketing, Entrepreneurship, Instagram, Marketing, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, Technology
We’re all about diversification at Oh Snap! (#girlboss). Woo multiple income streams! So if you’ve seen the Bonuses option pop up on your Instagram recently, we totally get the appeal of opting in and cashing out. Sounds great, right? Money for stuff you’re doing...
by Karlyn Ankrom | Jan 19, 2023 | Branding, Connection, Content Creation, Digital Marketing, Entrepreneurship, Instagram, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, Technology
If you’ve tapped a link in someone’s bio recently, you’ve probably seen those bio landing pages that act as a middleman between bio and website. There are a few companies offering these “trees”, but the best-known is probably Linktree. Now look, I totally get the...
by Karlyn Ankrom | Jan 11, 2023 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Media, Need to Know, Social Media, Social Media Strategy, Technology
AI, baby. From BladeRunner to HAL 9000, super-smart bots have been lurking at the back of our consciousness for a while now. Sure, sure, we thought it would cure cancer or drive our cars or help us colonize Mars (or, like, kill us all), but it turns out that one of...
by Karlyn Ankrom | Jan 5, 2023 | Branding, Digital Marketing, Media, Need to Know, Social Media, Social Media Strategy, TikTok
TikTok is the current darling of social media. Engagement rates are 15% higher than on other platforms, and a successful TikTok presence actually sells. But it’s not all sunshine and rainbows. There have been rumblings for a while now about TikTok’s ownership and its...
