When Data Talks, We listen: How To Wrangle Google Analytics 4

When Data Talks, We listen: How To Wrangle Google Analytics 4

What do the Simpsons season 32, the iPhone 13, Web 4.0, and Google Analytics 4 have in common? They’re all the latest and greatest – and they’re all things you might’ve missed because, well, 2022.  Now look, I’ve got my thoughts about the Simpsons, but I’ll leave that...
Accept No Impostors: How To Protect Your Brand From Impersonators

Accept No Impostors: How To Protect Your Brand From Impersonators

Think what you will about it, but there’s no denying that the post-Musk Twitter is entertaining. If you were like me, you were glued to your feed last week during the blue-check fiasco. Not up to speed on it? Basically, the blue check changed from representing a...
It’s the most wonderful time of the year: ie, when we check those social stats

It’s the most wonderful time of the year: ie, when we check those social stats

We’re making a list, and we’re checking it twice…we’re gonna find out who’s been posting some spice. And by spice, we mean killer social media content.  Look, I know you’re busy thinking about pumpkin pie and caroling, but believe me when I say ‘tis the season to...
No one can predict the future…especially on Twitter.

No one can predict the future…especially on Twitter.

Welp, it finally happened. Elon Musk’s Twitter purchase has been greenlit, and as of October 28,  2022, the billionaire now owns the massive social media network. Whatever your opinions about Musk, one thing’s for sure: there’s gonna be a *ton* of change to the...
Opening that can of spam: How to handle junk comments on Instagram

Opening that can of spam: How to handle junk comments on Instagram

There are only three unavoidable things in life: death, taxes, and spam. I can’t help you much with the first two, but I can give you some pointers on the last one! If you’ve spent much time on social media (which let’s face it, if you’re reading this, you totally...