by Karlyn Ankrom | Nov 30, 2022 | Branding, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Media, Need to Know, Social Media, Social Media Strategy
Think what you will about it, but there’s no denying that the post-Musk Twitter is entertaining. If you were like me, you were glued to your feed last week during the blue-check fiasco. Not up to speed on it? Basically, the blue check changed from representing a...
by Karlyn Ankrom | Nov 16, 2022 | Branding, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Media, Need to Know, Social Media, Social Media Strategy
We’re making a list, and we’re checking it twice…we’re gonna find out who’s been posting some spice. And by spice, we mean killer social media content. Look, I know you’re busy thinking about pumpkin pie and caroling, but believe me when I say ‘tis the season to...
by Karlyn Ankrom | Oct 11, 2022 | Branding, Digital Marketing, Entrepreneurship, LinkedIn, Marketing, Media, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter
So. Many. Messages. Inbox fatigue is totally a thing. Because let’s face it: the emails and messages never stop. Unsurprisingly, when Gmail introduced tabs, a sigh of relief was heard worldwide. Similar sounds arose when Facebook and Instagram started filtering out...
by Karlyn Ankrom | Oct 6, 2022 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Media, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter
You know that a solid social media presence is key to your overall marketing strategy. You’ve mastered the pro pics, the snappy tweets and even some solid LinkedIn thought leadership pieces. But when it comes to video, you’re holding back. Friends, it’s time for some...
by Karlyn Ankrom | Sep 27, 2022 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Media, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter
If I say “soda”, there are brands that immediately come to mind – the Cokes and Pepsis of the world. Those brands are huge, established ones with a ton of brand equity. What’s brand equity? It’s basically the worth of your brand, rather than the goods or services...
by Karlyn Ankrom | Sep 20, 2022 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Media, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter
You can have the best memory in the world, but there comes a time when you need to get the ins and outs of your business down on paper. Let’s hear it for Standard Operating Procedures (SOPs)! SOPs take all of that institutional knowledge you have in your head and put...
