by Karlyn Ankrom | May 10, 2024 | Digital Marketing, Entrepreneurship, Facebook, Instagram, Marketing, Media Placement
In an era where digital marketing costs are skyrocketing and traditional advertising channels are becoming less effective, businesses must adapt to thrive. With rising advertising costs anticipated to continue throughout 2024—particularly due to the upcoming...
by Karlyn Ankrom | Dec 21, 2023 | Branding, business strategy, Content Creation, Digital Marketing, Media, Media Placement, Social Media Strategy, Video, YouTube
One of the major trends I’m spotting in 2024 is a larger adoption of YouTube shorts. What are YouTube Shorts? YouTube Shorts are short (hence the name), vertical videos, typically under 60 seconds, designed to be consumed on mobile, much like those videos seen within...
by Karlyn Ankrom | Jul 28, 2022 | Branding, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Media, Media Placement, Need to Know, Optimization, Social Media, Social Media Strategy, TikTok, Twitter
Whew, that social media timeline is getting busy, huh? With more and more content filling up our social feeds, we need to get strategic about what we’re putting out there and what we’re trying to achieve. If your goal is to drive awareness and sales by positioning...
by Karlyn Ankrom | Jul 20, 2022 | Branding, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Media, Media Placement, Need to Know, Optimization, Social Media, Social Media Strategy, TikTok, Twitter
You did it! You did the thing, wrote a book about it, and now the media has come calling! Or, let’s be real: you (or your PR rep) probably pitched a ton of outlets, newspapers, and influencers to land a coveted spot in their publication or on their channel. Maybe it’s...
