The Postess with the Mostess: How Good is Your Social Media Customer Service?

The Postess with the Mostess: How Good is Your Social Media Customer Service?

Move over, business cards and glossy mailers. These days, social media is one of the first places that people get to see – and interact with – your brand. Not only does social media play a critical role in your brand building, but it’s also a vital part of your...
Social Media Requires More Than Just Luck — It Requires Consistency: A Case Study

Social Media Requires More Than Just Luck — It Requires Consistency: A Case Study

We all dream of going viral on social. Going viral means a ton of eyeballs, a ton of followers, a ton of newsletter subscribers, and a ton of sales, right? Not necessarily. A solid stable of fans who get you and value you is worth way more in the long run than droves...
From Thumbs Up to Checkout: How Well is Your Content Driving Traffic?

From Thumbs Up to Checkout: How Well is Your Content Driving Traffic?

Oh yeah, you’re all about those likes and hearts and fire emojis. The people are loving it – you’re killing it in the social sphere! Right? Riiiiight? Here’s the thing, friend. You can have the most viral content of all time and not see even the teensiest spike...
Our Go-To Social Media News Resources

Our Go-To Social Media News Resources

It’s easier to keep up with the Kardashians than social media these days, you feel me? Fortunately, there are a ton of great resources that curate, collate and summarize all the latest news, tips, and trends in our social media wonderland. Here are a few of our faves...
My Love/Hate Relationship with the Word ‘Authenticity’ Through The Lens of Social Media

My Love/Hate Relationship with the Word ‘Authenticity’ Through The Lens of Social Media

Authenticity. Bet you’ve never heard that word before, eh? If you’re like me, your skin crawls a bit every time you hear a megacorp or uber-filtered influencer talking about authenticity.  Because, seriously, how authentic is a giant corporation or an Instagram...
Check this: 4-Point LinkedIn Creator Mode Checklist

Check this: 4-Point LinkedIn Creator Mode Checklist

Ready to elevate your schmoozing game? LinkedIn Creator Mode is here and ready to party. If you’ve been sleeping on this change to our fave corporate networking platform, Creator Mode is a profile setting that lets you grow your reach and influence across LinkedIn....