When Data Talks, We listen: How To Wrangle Google Analytics 4

When Data Talks, We listen: How To Wrangle Google Analytics 4

What do the Simpsons season 32, the iPhone 13, Web 4.0, and Google Analytics 4 have in common? They’re all the latest and greatest – and they’re all things you might’ve missed because, well, 2022.  Now look, I’ve got my thoughts about the Simpsons, but I’ll leave that...
No one can predict the future…especially on Twitter.

No one can predict the future…especially on Twitter.

Welp, it finally happened. Elon Musk’s Twitter purchase has been greenlit, and as of October 28,  2022, the billionaire now owns the massive social media network. Whatever your opinions about Musk, one thing’s for sure: there’s gonna be a *ton* of change to the...
Opening that can of spam: How to handle junk comments on Instagram

Opening that can of spam: How to handle junk comments on Instagram

There are only three unavoidable things in life: death, taxes, and spam. I can’t help you much with the first two, but I can give you some pointers on the last one! If you’ve spent much time on social media (which let’s face it, if you’re reading this, you totally...
Ripple Me This: The Truth About Going Viral

Ripple Me This: The Truth About Going Viral

There’s a saying in Hollywood that if you made all the films you said no to and rejected all the films you said yes to, you’d still have the same number of blockbusters under your belt. That’s because while it seems like there’s a formula to creating a winner, no one...
Tik, Tik, Boom! Why Your Brand Should Be On TikTok

Tik, Tik, Boom! Why Your Brand Should Be On TikTok

I’m a big proponent about finding the one or two social media platforms that work for you and focusing your efforts there. But social media is a fast-moving environment, and doubling down your efforts on the same platforms year in, year out, can mean you’re missing an...