by Karlyn Ankrom | Feb 22, 2023 | Branding, business strategy, Content Creation, Social Media Strategy
Welp, it’s happened. Hot on the heels of Musk’s Twitter Blue paid program, the Zuck has announced that Meta is trialing a similar feature. Meta Verified is a monthly paid subscription service that will reportedly come with a verification badge, customer support,...
by Karlyn Ankrom | Feb 14, 2023 | Branding, business strategy, Content Creation, Social Media Strategy
When I’m helping a client put together their social strategy, one of the things we focus on is authenticity. (And no, I don’t mean oversharing.) For me, authenticity is when you sound like…you. In a nutshell, that’s what we talk about when we talk about being “on...
by Karlyn Ankrom | Feb 8, 2023 | business strategy, Connection, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Need to Know, Optimization, sales, sales strategy, Social Media, Social Media Strategy, Technology, TikTok, Twitter
A killer social media strategy is a great thing. It helps build your brand, generate leads, and position you as a pro. But as a literal social media marketing pro, I’m begging you not to put all of your business eggs in the social media basket. Think about every big...
by Karlyn Ankrom | Dec 30, 2020 | Digital Marketing, Social Media Strategy
When it comes to traditional vs. social media/digital advertising, choosing the right one for your business can be as simple as making a comparison/contrast between the two. Long gone are the days of only choosing between print, radio, television, direct mail, and so...
