Size Matters (When It Comes To Your Social Media Strategy)

Size Matters (When It Comes To Your Social Media Strategy)

One-size-fits-all works for ponchos, but I gotta say, it’s not what you want when it comes to your social media strategy. Over the years I’ve worked with brands of all sizes and types across just about every market category. And I’ve found that what brands want and...
Cashing In: Is Signing Up for IG Reel Bonuses Worth It?

Cashing In: Is Signing Up for IG Reel Bonuses Worth It?

We’re all about diversification at Oh Snap! (#girlboss). Woo multiple income streams! So if you’ve seen the Bonuses option pop up on your Instagram recently, we totally get the appeal of opting in and cashing out. Sounds great, right? Money for stuff you’re doing...
Trees are for Planting – Not for Hanging Your Business on

Trees are for Planting – Not for Hanging Your Business on

If you’ve tapped a link in someone’s bio recently, you’ve probably seen those bio landing pages that act as a middleman between bio and website. There are a few companies offering these “trees”, but the best-known is probably Linktree.  Now look, I totally get the...
AI Didn’t Write This Post (But it Did Inspire It)

AI Didn’t Write This Post (But it Did Inspire It)

AI, baby. From BladeRunner to HAL 9000, super-smart bots have been lurking at the back of our consciousness for a while now. Sure, sure, we thought it would cure cancer or drive our cars or help us colonize Mars (or, like, kill us all), but it turns out that one of...
When Data Talks, We listen: How To Wrangle Google Analytics 4

When Data Talks, We listen: How To Wrangle Google Analytics 4

What do the Simpsons season 32, the iPhone 13, Web 4.0, and Google Analytics 4 have in common? They’re all the latest and greatest – and they’re all things you might’ve missed because, well, 2022.  Now look, I’ve got my thoughts about the Simpsons, but I’ll leave that...