The Great Debate: How Social Media Does and Doesn’t Lead to Immediate ROI

The Great Debate: How Social Media Does and Doesn’t Lead to Immediate ROI

I get it all the time when I’m speaking or pitching: “What’s my ROI, and how fast am I gonna get it?” I hear ya. I’m part of the instant gratification generation as well. I want my Amazon order right now and my Door Dasher to, like, seriously dash. And look, I get...