Size Matters (When It Comes To Your Social Media Strategy)

Size Matters (When It Comes To Your Social Media Strategy)

One-size-fits-all works for ponchos, but I gotta say, it’s not what you want when it comes to your social media strategy. Over the years I’ve worked with brands of all sizes and types across just about every market category. And I’ve found that what brands want and...
Cashing In: Is Signing Up for IG Reel Bonuses Worth It?

Cashing In: Is Signing Up for IG Reel Bonuses Worth It?

We’re all about diversification at Oh Snap! (#girlboss). Woo multiple income streams! So if you’ve seen the Bonuses option pop up on your Instagram recently, we totally get the appeal of opting in and cashing out. Sounds great, right? Money for stuff you’re doing...
Trees are for Planting – Not for Hanging Your Business on

Trees are for Planting – Not for Hanging Your Business on

If you’ve tapped a link in someone’s bio recently, you’ve probably seen those bio landing pages that act as a middleman between bio and website. There are a few companies offering these “trees”, but the best-known is probably Linktree.  Now look, I totally get the...
No one can predict the future…especially on Twitter.

No one can predict the future…especially on Twitter.

Welp, it finally happened. Elon Musk’s Twitter purchase has been greenlit, and as of October 28,  2022, the billionaire now owns the massive social media network. Whatever your opinions about Musk, one thing’s for sure: there’s gonna be a *ton* of change to the...
Opening that can of spam: How to handle junk comments on Instagram

Opening that can of spam: How to handle junk comments on Instagram

There are only three unavoidable things in life: death, taxes, and spam. I can’t help you much with the first two, but I can give you some pointers on the last one! If you’ve spent much time on social media (which let’s face it, if you’re reading this, you totally...
Girl, Uninterrupted: Instagram’s 60-Second Stories

Girl, Uninterrupted: Instagram’s 60-Second Stories

Tapping your way through a prolific Instagrammer’s stories can be like writing a message in Morse code. But thanks to a recently unveiled update, those segmented stories are a thing of the past. IG has been testing longer, uninterrupted stories for the past year, and...