Cracking the Social Media Code

Cracking the Social Media Code

The advantage of social media is that you don’t need an expensive production crew. You carry a smartphone in your pocket that likely shoots 4k video and can take incredible quality video – that’s all you need. Your potential clients want to see you...
Balancing Business and a Baby

Balancing Business and a Baby

Raising kids and building a business is not for the faint of heart. Tune in to my conversation with Alyson Caffrey to learn about how to use social media to help grow your business learn how I do my best to keep the balance while raising my daughter.
Aesthetics vs Quality Content: What Matters More?

Aesthetics vs Quality Content: What Matters More?

He’s a 10, but his posts are boring, to paraphrase a quality early 2023 meme. We know that looks matter on social media, which is why brands work hard to create a grid that inspires and vids that make you go oooh. But your feed needs to do more than look pretty if you...