Balancing Business and a Baby

Balancing Business and a Baby

Raising kids and building a business is not for the faint of heart. Tune in to my conversation with Alyson Caffrey to learn about how to use social media to help grow your business learn how I do my best to keep the balance while raising my daughter.
Aesthetics vs Quality Content: What Matters More?

Aesthetics vs Quality Content: What Matters More?

He’s a 10, but his posts are boring, to paraphrase a quality early 2023 meme. We know that looks matter on social media, which is why brands work hard to create a grid that inspires and vids that make you go oooh. But your feed needs to do more than look pretty if you...
Follower vs Following Ratios: Do they Matter?

Follower vs Following Ratios: Do they Matter?

If you’re like me, you can probably quote your follower numbers as easily as the last four digits of your SSN. On social media, followers are a key indicator of social cred – and the performance of your social media accounts. But having ten thousand or a million...