PSA: Social Media Isn’t a Comprehensive Sales Strategy

PSA: Social Media Isn’t a Comprehensive Sales Strategy

A killer social media strategy is a great thing. It helps build your brand, generate leads, and position you as a pro. But as a literal social media marketing pro, I’m begging you not to put all of your business eggs in the social media basket.  Think about every big...
AI Didn’t Write This Post (But it Did Inspire It)

AI Didn’t Write This Post (But it Did Inspire It)

AI, baby. From BladeRunner to HAL 9000, super-smart bots have been lurking at the back of our consciousness for a while now. Sure, sure, we thought it would cure cancer or drive our cars or help us colonize Mars (or, like, kill us all), but it turns out that one of...
When Data Talks, We listen: How To Wrangle Google Analytics 4

When Data Talks, We listen: How To Wrangle Google Analytics 4

What do the Simpsons season 32, the iPhone 13, Web 4.0, and Google Analytics 4 have in common? They’re all the latest and greatest – and they’re all things you might’ve missed because, well, 2022.  Now look, I’ve got my thoughts about the Simpsons, but I’ll leave that...
Accept No Impostors: How To Protect Your Brand From Impersonators

Accept No Impostors: How To Protect Your Brand From Impersonators

Think what you will about it, but there’s no denying that the post-Musk Twitter is entertaining. If you were like me, you were glued to your feed last week during the blue-check fiasco. Not up to speed on it? Basically, the blue check changed from representing a...
It’s the most wonderful time of the year: ie, when we check those social stats

It’s the most wonderful time of the year: ie, when we check those social stats

We’re making a list, and we’re checking it twice…we’re gonna find out who’s been posting some spice. And by spice, we mean killer social media content.  Look, I know you’re busy thinking about pumpkin pie and caroling, but believe me when I say ‘tis the season to...