by Karlyn Ankrom | Jul 20, 2022 | Branding, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Media, Media Placement, Need to Know, Optimization, Social Media, Social Media Strategy, TikTok, Twitter
You did it! You did the thing, wrote a book about it, and now the media has come calling! Or, let’s be real: you (or your PR rep) probably pitched a ton of outlets, newspapers, and influencers to land a coveted spot in their publication or on their channel. Maybe it’s...
by Karlyn Ankrom | Jul 11, 2022 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Need to Know, Optimization, Social Media, Social Media Strategy, TikTok, Twitter
As a small business owner, you’ve got a ton on your plate. No wonder you want to grab your business owner’s fork and slide some of it onto someone else’s. And at the top of most business owners’ delegation to-do list? Social media. Look, social is mega-important for...
by Karlyn Ankrom | Jun 29, 2022 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Instagram, Marketing, Need to Know, Optimization, Social Media, Social Media Strategy, TikTok, Twitter, Video
You’ve seen those Live alerts popping up on your social, but you’re not sure about taking the plunge yourself. Like sure, video gets the highest engagement across all of social media, but Live—eep, that’s a whole new world. What if you forget everything you know about...
by Karlyn Ankrom | Jun 22, 2022 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Instagram, Marketing, Need to Know, Optimization, Social Media, Social Media Strategy, TikTok, Twitter, Video
Let’s face it, social media can be A LOT. In the past 5-7 years it’s gone from being a fun diversion to something we’re told can make or break businesses. And sure, those snazzy short-form videos and photogenic pics can help build a brand. But as a business owner,...
by Karlyn Ankrom | Jun 14, 2022 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Instagram, Marketing, Need to Know, Optimization, Social Media, Social Media Strategy, TikTok, Twitter, Video
A new day, a new Instagram feature. There’s a bunch of change happening on Instagram at the moment, and while not all is relevant to business owners, some of it is absolutely Need to Know. One of those? The Top 3 Pinnable Posts feature announced by Instagram head...
by Karlyn Ankrom | May 31, 2022 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Need to Know, Optimization, Social Media, Social Media Strategy, TikTok, Twitter, Video
Brands aren’t just things that companies pay a ton of money for. These days, we’re all out there doing our thing in the public realm of the online world. And “that thing”? Is your personal brand. Whether you’re a CEO, a freelancer, a solopreneur, or someone who works...
