As a small business owner, you’ve got a ton on your plate. No wonder you want to grab your business owner’s fork and slide some of it onto someone else’s. And at the top of most business owners’ delegation to-do list? Social media.
Look, social is mega-important for brand visibility, recognition, and engagement. But it also takes a ton of emotional energy, planning, and time. We get the desire to hand over the reins to someone else, especially if your brand is growing like crazy. But it pays to be smart about who that is. Let’s take a look at two popular options, and how they shape up.
A Virtual Assistant
If you’re good with handling the strategy and planning of your social media and just need someone to handle the execution and delivery of designs, captions, and posting, then a virtual assistant is an a-okay choice.
But if you’re going this route, remember that a VA is just one person – and usually one with a ton of other clients. VAs are pros at wrangling admin and day-to-day tasks but don’t typically have a strategy background or deep knowledge of how to connect the dots between posts and conversions. The big picture planning and strategy side of things will probably come back to you. Choosing an intern over a VA? The same caveats apply. Too often social media is thrown to the person on the lowest rung of the corporate ladder, often because they’re “young” – even though it’s a majorly important role. And we all have seen the whoopsies of Radio Shack’s tweets lately….yikes. If you’re going to entrust your social media to someone who might only be around for a few weeks, be vigilant about training and oversight, and make sure that they understand your brand and goals. (And change those passwords when they move on!) ←- SERIOUSLY.
Depending on your size and growth objectives, opting for a VA-backed social media presence can totally work. But as you scale up, be mindful about how your brand is speaking to the world – and what type of results you’re after when it comes to your social media efforts and the strategy that aligns with those goals! It’s time to get strategic!
A Social Media Agency
Posting consistently is a decent start. But posting consistently and well is the crux of a powerful social media presence. A smart social strategy connects with your audience, responds to their needs and interests, and entices them to sign up, subscribe, or make a purchase. It’s the kind that connects the digital dots between key performance indicators (KPI) and return on investment (ROI).
If you want a social media presence underpinned by a whip-smart strategy, a social media agency is the way to go. When you go the agency route, you get an extension of your marketing team – and a ton of complementary skills and knowledge to take your brand to the next level.
At Oh Snap! Social we’re not just one person doing it all. We’re a whole team of pros with different abilities and backgrounds working together to define, build, and execute powerful social media strategies that build brands and convert leads. With us, you get a whole team working to create holistic, data-backed approaches that use deep knowledge of your brand, your market, and your audience to ensure content that resonates every time – and over time.
We’ll work closely with you to outline your strategy, hone your vision, and identify specific, measurable goals for your social media content to work towards. Striving for conversions? Done. Looking to convert lookie-loos to leads? We got you. We live and breathe both the front-end and back-end of social, meaning that with us you get way more than a “presence” – you get one that helps take your business forward in all the right ways. Worried about a PR disaster? Don’t be. We’ve got your brand reputation under control with our consistent social media listening.
Let’s Get Social, Shall We?
Too busy to think about social? Don’t worry – we’ll do the thinking and strategizing for you, freeing you up to handle those leads. If you want a strategic partner who can tap into years of knowledge and expertise to help guide you in the direction of your goals at the pace you want, we’re it. Ready to take your social media presence from ho hum to OH HEY NOW? Let’s talk.