by Karlyn Ankrom | Mar 8, 2023 | business strategy, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Need to Know, Optimization, sales strategy, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter
You’re a franchisee – good job!! The great thing about operating a franchise is that you get to live the entrepreneurial dream while getting business and marketing support from HQ. Depending on who your home office is, you may have received a ton of handy-dandy...
by Karlyn Ankrom | Mar 2, 2023 | Content Creation, Facebook, Instagram, LinkedIn, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter
If you’ve ever done the blank-eyed scroll-scroll-scroll thing, you know that sometimes we need a nudge to tell us to actually engage with something. Enter the Call to Action or CTA. It’s super simple, but SO IMPORTANT. Basically, a CTA is a quick statement that tells...
by Karlyn Ankrom | Feb 22, 2023 | Branding, business strategy, Content Creation, Social Media Strategy
Welp, it’s happened. Hot on the heels of Musk’s Twitter Blue paid program, the Zuck has announced that Meta is trialing a similar feature. Meta Verified is a monthly paid subscription service that will reportedly come with a verification badge, customer support,...
by Karlyn Ankrom | Feb 14, 2023 | Branding, business strategy, Content Creation, Social Media Strategy
When I’m helping a client put together their social strategy, one of the things we focus on is authenticity. (And no, I don’t mean oversharing.) For me, authenticity is when you sound like…you. In a nutshell, that’s what we talk about when we talk about being “on...
by Karlyn Ankrom | Feb 8, 2023 | business strategy, Connection, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Need to Know, Optimization, sales, sales strategy, Social Media, Social Media Strategy, Technology, TikTok, Twitter
A killer social media strategy is a great thing. It helps build your brand, generate leads, and position you as a pro. But as a literal social media marketing pro, I’m begging you not to put all of your business eggs in the social media basket. Think about every big...
