Follower vs Following Ratios: Do they Matter?

Follower vs Following Ratios: Do they Matter?

If you’re like me, you can probably quote your follower numbers as easily as the last four digits of your SSN. On social media, followers are a key indicator of social cred – and the performance of your social media accounts. But having ten thousand or a million...
Baby, You Can Drive My Outbound Engagement

Baby, You Can Drive My Outbound Engagement

Relationships are a two-way street, and that includes on social media. While it’s great to bask in the looks and likes on your own account (who doesn’t like to be loved?), reciprocity is the key to social media growth. Today, we’re going to take a look at outbound...
The Great Debate: How Social Media Does and Doesn’t Lead to Immediate ROI

The Great Debate: How Social Media Does and Doesn’t Lead to Immediate ROI

I get it all the time when I’m speaking or pitching: “What’s my ROI, and how fast am I gonna get it?” I hear ya. I’m part of the instant gratification generation as well. I want my Amazon order right now and my Door Dasher to, like, seriously dash. And look, I get...
Introducing the Fan Firestarter Framework: Advance

Introducing the Fan Firestarter Framework: Advance

You’ve completed your Pulse Check and you’ve worked with us to develop a powerful Strategy. Now it’s time to put all of that into action with the last – but far from least – part of our Fan Firestarter Framework: The Advance.  Hooray, it’s all happening! via GIPHY So...
Introducing the Fan Firestarter Framework: The Strategy

Introducing the Fan Firestarter Framework: The Strategy

You’ve completed your Pulse Check Audit and you’re ready for us to tackle the next step in the Fan Firestarter Framework — the strategy. This, my friends, is our favorite part! Why? because it helps us align our creative thinking with your business goals....