Sliding into your Feed: How to Make a Killer Social Media Slideshow

Sliding into your Feed: How to Make a Killer Social Media Slideshow

We’re all drowning in data and hot takes. It’s super easy to skim past content – even content from people and brands we genuinely like. One of my fave ways to stop the scroll? Slideshows! Slideshows (sometimes called “carousels”) are a multi-slide post format used on...
Rewind, Play it Forward: Great ideas for repurposing your content

Rewind, Play it Forward: Great ideas for repurposing your content

I’m a sucker for an Always Sunny rerun. And so are the studio execs – that’s because it’s way cheaper to play a rerun than it is to air new material. The same applies to your social media. Don’t just use it once and put it away for good. You’ve put all that time and...
Localize this: The importance of local content for franchise owners

Localize this: The importance of local content for franchise owners

You’re a franchisee – good job!! The great thing about operating a franchise is that you get to live the entrepreneurial dream while getting business and marketing support from HQ. Depending on who your home office is, you may have received a ton of handy-dandy...