Stats on Stats on Stats: Tracking Social Media Referral Traffic

Stats on Stats on Stats: Tracking Social Media Referral Traffic

You’ve heard me banging on about connecting the digital dots before. By this point you probably think I’m some kind of connect-the-dots fiend (okay, so it’s true.) But trust me when I say it matters. Social media isn’t just an all-singing, all-dancing extravaganza in...
Instagram Walking It Back: Here’s What To Know About The Latest Platform Updates

Instagram Walking It Back: Here’s What To Know About The Latest Platform Updates

You put the updates in, you take the updates out, you put the updates in and you shake them all about… If you’re wondering why Instagram is doing the hokey pokey with us, it’s because there’s been a ton of user backlash against their most recent updates. Those updates...
Caption This: Making Your Video Content Accessible

Caption This: Making Your Video Content Accessible

If you’re scrolling on the train, late at night, or even just in your downtime, odds are you have your sound dialed all the way down. Hey: we get it. No one wants audio blasting them in the face when they’re just trying to check the Gram. (You can only hear that Oh no...
Start Spreading the News: 3 Easy Ways to Land Media Placements

Start Spreading the News: 3 Easy Ways to Land Media Placements

Whew, that social media timeline is getting busy, huh? With more and more content filling up our social feeds, we need to get strategic about what we’re putting out there and what we’re trying to achieve. If your goal is to drive awareness and sales by positioning...
More Juice Per Squeeze: How to Leverage Your Media Placements on Social Media

More Juice Per Squeeze: How to Leverage Your Media Placements on Social Media

You did it! You did the thing, wrote a book about it, and now the media has come calling! Or, let’s be real: you (or your PR rep) probably pitched a ton of outlets, newspapers, and influencers to land a coveted spot in their publication or on their channel. Maybe it’s...
When to Hire an Agency over a Virtual Assistant For Your Social Media Needs

When to Hire an Agency over a Virtual Assistant For Your Social Media Needs

As a small business owner, you’ve got a ton on your plate. No wonder you want to grab your business owner’s fork and slide some of it onto someone else’s. And at the top of most business owners’ delegation to-do list? Social media. Look, social is mega-important for...