by Karlyn Ankrom | Sep 8, 2024 | Content Creation, Digital Marketing, LinkedIn, Social Media Strategy, Video
The only thing constant is change in the social media landscape and with the popularity of TikTok and the adoption of short-form video across Instagram and YouTube, it was only a matter of time until LinkedIn joined in on the fun. Over the past few months, LinkedIn...
by Karlyn Ankrom | Jun 6, 2024 | Branding, Content Creation, Digital Marketing, Media, Technology, Video
Hello, video virtuosos and aspiring auteurs! Are you ready to transform your mundane messages into cinematic masterpieces? Well, buckle up, because you’re about to learn how to create compelling social media video content without spending a fortune, carrying a...
by Karlyn Ankrom | Mar 4, 2024 | Content Creation, Social Media Strategy, Video
When it comes to social media, showing up consistently via video is non-negotiable. But let’s face it, in today’s fast-paced digital landscape, being unabashedly YOU on screen is, in fact, the secret sauce. This means stepping into the spotlight with video...
by Karlyn Ankrom | Dec 21, 2023 | Branding, business strategy, Content Creation, Digital Marketing, Media, Media Placement, Social Media Strategy, Video, YouTube
One of the major trends I’m spotting in 2024 is a larger adoption of YouTube shorts. What are YouTube Shorts? YouTube Shorts are short (hence the name), vertical videos, typically under 60 seconds, designed to be consumed on mobile, much like those videos seen within...
by Karlyn Ankrom | Oct 19, 2023 | Branding, Connection, Entrepreneurship, Need to Know, Technology, Video
Since 2020, basically all of my meetings have been done through Zoom. I won’t lie: as a curious person, it’s been a fascinating way to visit other people’s homes. But obviously, you don’t always want the world being able to peek into your office, especially if that...
by Karlyn Ankrom | Sep 6, 2022 | Branding, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Media, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter, Video
There’s a saying in Hollywood that if you made all the films you said no to and rejected all the films you said yes to, you’d still have the same number of blockbusters under your belt. That’s because while it seems like there’s a formula to creating a winner, no one...
