by Karlyn Ankrom | Nov 27, 2023 | Digital Marketing, Marketing, sales, sales strategy, Social Media, Technology
They’ve been around since the 90s (seriously), but QR codes only made their way into the wider public consciousness in the pandemic days when we were all afraid to touch anything. (Remember bringing the mail in with salad tongs? I do.) And now it looks like these...
by Karlyn Ankrom | Mar 2, 2023 | Content Creation, Facebook, Instagram, LinkedIn, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter
If you’ve ever done the blank-eyed scroll-scroll-scroll thing, you know that sometimes we need a nudge to tell us to actually engage with something. Enter the Call to Action or CTA. It’s super simple, but SO IMPORTANT. Basically, a CTA is a quick statement that tells...
by Karlyn Ankrom | Feb 2, 2023 | Branding, Connection, Content Creation, Digital Marketing, Entrepreneurship, Instagram, Marketing, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, Technology
One-size-fits-all works for ponchos, but I gotta say, it’s not what you want when it comes to your social media strategy. Over the years I’ve worked with brands of all sizes and types across just about every market category. And I’ve found that what brands want and...
by Karlyn Ankrom | Jan 24, 2023 | Branding, Connection, Content Creation, Digital Marketing, Entrepreneurship, Instagram, Marketing, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, Technology
We’re all about diversification at Oh Snap! (#girlboss). Woo multiple income streams! So if you’ve seen the Bonuses option pop up on your Instagram recently, we totally get the appeal of opting in and cashing out. Sounds great, right? Money for stuff you’re doing...
by Karlyn Ankrom | Jan 19, 2023 | Branding, Connection, Content Creation, Digital Marketing, Entrepreneurship, Instagram, Need to Know, Optimization, Social Media, Social Media Engagement, Social Media Strategy, Technology
If you’ve tapped a link in someone’s bio recently, you’ve probably seen those bio landing pages that act as a middleman between bio and website. There are a few companies offering these “trees”, but the best-known is probably Linktree. Now look, I totally get the...
