Start Spreading the News: 3 Easy Ways to Land Media Placements

Start Spreading the News: 3 Easy Ways to Land Media Placements

Whew, that social media timeline is getting busy, huh? With more and more content filling up our social feeds, we need to get strategic about what we’re putting out there and what we’re trying to achieve. If your goal is to drive awareness and sales by positioning...
More Juice Per Squeeze: How to Leverage Your Media Placements on Social Media

More Juice Per Squeeze: How to Leverage Your Media Placements on Social Media

You did it! You did the thing, wrote a book about it, and now the media has come calling! Or, let’s be real: you (or your PR rep) probably pitched a ton of outlets, newspapers, and influencers to land a coveted spot in their publication or on their channel. Maybe it’s...
When to Hire an Agency over a Virtual Assistant For Your Social Media Needs

When to Hire an Agency over a Virtual Assistant For Your Social Media Needs

As a small business owner, you’ve got a ton on your plate. No wonder you want to grab your business owner’s fork and slide some of it onto someone else’s. And at the top of most business owners’ delegation to-do list? Social media. Look, social is mega-important for...
Go Live, Laugh, Love: Benefits of Going Live on Social Media

Go Live, Laugh, Love: Benefits of Going Live on Social Media

You’ve seen those Live alerts popping up on your social, but you’re not sure about taking the plunge yourself. Like sure, video gets the highest engagement across all of social media, but Live—eep, that’s a whole new world. What if you forget everything you know about...