by Karlyn Ankrom | Jun 27, 2023 | Branding, Connection, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Need to Know, Oh Snap! News, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter
He’s a 10, but his posts are boring, to paraphrase a quality early 2023 meme. We know that looks matter on social media, which is why brands work hard to create a grid that inspires and vids that make you go oooh. But your feed needs to do more than look pretty if you...
by Karlyn Ankrom | Jun 20, 2023 | Connection, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Marketing, Need to Know, Oh Snap! News, Social Media, Social Media Engagement, Social Media Strategy, TikTok, Twitter
If you’re like me, you can probably quote your follower numbers as easily as the last four digits of your SSN. On social media, followers are a key indicator of social cred – and the performance of your social media accounts. But having ten thousand or a million...
by Karlyn Ankrom | Feb 14, 2023 | Branding, business strategy, Content Creation, Social Media Strategy
When I’m helping a client put together their social strategy, one of the things we focus on is authenticity. (And no, I don’t mean oversharing.) For me, authenticity is when you sound like…you. In a nutshell, that’s what we talk about when we talk about being “on...
by Karlyn Ankrom | Feb 8, 2023 | business strategy, Connection, Content Creation, Digital Marketing, Entrepreneurship, Facebook, Instagram, LinkedIn, Need to Know, Optimization, sales, sales strategy, Social Media, Social Media Strategy, Technology, TikTok, Twitter
A killer social media strategy is a great thing. It helps build your brand, generate leads, and position you as a pro. But as a literal social media marketing pro, I’m begging you not to put all of your business eggs in the social media basket. Think about every big...
by Karlyn Ankrom | Jan 5, 2023 | Branding, Digital Marketing, Media, Need to Know, Social Media, Social Media Strategy, TikTok
TikTok is the current darling of social media. Engagement rates are 15% higher than on other platforms, and a successful TikTok presence actually sells. But it’s not all sunshine and rainbows. There have been rumblings for a while now about TikTok’s ownership and its...
