…Especially If You’re an Author Using It to Build Your Personal Brand
Let’s Get Real
You wrote the book. You poured your story, your expertise, and your mission into those pages.
Reality check: Writing the book was just the first step.
Marketing it? That’s where the transformation happens.
And maybe you didn’t write it to hit the bestseller list (totally valid). Maybe your goal was to:
- Get booked for high-paying speaking engagements
- Attract consulting clients who align with your vision
- Build a sustainable, visible, respected personal brand
If so, here’s the wake-up call:
Your book won’t create opportunities if no one sees it.
Visibility = impact.
Visibility = income.
Visibility = momentum.
So if your book launch has come and gone, and you’re wondering why things haven’t taken off—you’re not broken. You’re just missing a sustainable strategy.
Let’s break down what’s holding your book back—and what to do instead.
You Focused on the Launch, Not the Longevity
Mistake: You treated your book like a one-time event.
Fix: Treat your book like a long-term content asset.
✅ Think beyond “launch week”
✅ Build evergreen content around it
✅ Reference it in talks, Reels, carousels, newsletters, podcast pitches
Your book is a goldmine of authority content. Let it work for you year-round.
You Didn’t Build a Bridge Between Your Book and Your Business
Mistake: The book stands alone, with no clear call to action.
Fix: Turn your book into a gateway to your offers.
✔ Add strategic CTAs (like lead magnets, free tools, or workshops)
✔ Create aligned blog posts and videos that expand on book concepts
✔ Mention your services naturally in book-related content
Your book should lead somewhere. Make sure it connects the dots.
You’re Hiding Instead of Showing Up
Mistake: You’re letting fear of self-promotion keep you small.
Fix: Shift from “promotion” to “education and impact.”
💡 Post value-packed tips from your book
💡 Share behind-the-scenes stories or FAQs
💡 Talk about why you wrote it and who it’s for
You’re not being salesy—you’re being helpful.
You’re Not Repurposing Your Book Into Micro-Content
Mistake: You left all that brilliance locked in the pages.
Fix: Repurpose like a pro.
📝 Turn chapters into blog posts
🎥 Break down frameworks in videos
📊 Turn tips into LinkedIn carousels
📚 Share stories in your newsletter
Your content is already created. Let’s make it visible.
You’re Talking to Everyone—Which Means You’re Reaching No One
Mistake: Your messaging is too broad.
Fix: Speak directly to your ideal client profile (ICP). Not sure who those people really are, this program may be for you.
🎯 Name their pain points
🎯 Use their language
🎯 Solve their specific problems
People buy when they feel seen.
Generic content doesn’t convert—specificity does.
You Don’t Have a Content Plan (You’re Just Posting Randomly)
Mistake: You post when you feel inspired.
Fix: Build a simple, sustainable strategy.
A great content plan includes:
- Value content (teaching or insight)
- Credibility content (book excerpts, press mentions, testimonials — toot that horn!)
- Connection content (behind-the-scenes, author journey — be human!)
Repeat that cycle. Stay consistent. Results will come.
Last Reminder
You can grow your brand with confidence, clarity, and a strategy that works for you—not against your values.
If you’re ready to turn your book into a marketing engine that attracts aligned clients, grows your visibility, and helps you scale your impact…
👉 Join the Expert Excellence Engine.
It’s built for authors like you who want more out of the book they worked so hard to write.