Hey, Content Creators! Facebook Ad Breaks Wants Your Videos To Be At LEAST 3 Minutes Long

by | Jul 7, 2020 | Content Creation, Facebook, Video

Remember when content creators were forced to say everything they had to say in three minutes or less? You would hear advice thrown around like, “Whatever you do, keep your videos under three minutes because attention spans are short,” or “Only short videos get attention online.” Well, guess what? When it comes to Facebook, that’s so far from true today. Yes, through Facebook Ad Breaks, Facebook is encouraging content creators to make lengthier, authentic content that builds a consistent audience and keeps viewers coming back.


What are Facebook Ad Breaks

Before we go any further, let’s talk about Facebook Ad Breaks. It’s very simple: it’s the short ads that pop up while you’re watching videos on Facebook, but if you notice, it’s only specific videos that carry these ads. #FunTimes. That’s because you have to be Ad Breaks eligible for them to run during your content. Now, I know what you’re thinking; “Why would I want ads interrupting my content?” Great question! One of the main benefits of being eligible for Ad Breaks is that the ads revenue is shared with the content creator. The idea is very similar to how Google AdSense operates in conjunction with YouTube. So not only are you already building up your brand through the content you’ve created, but you’re also opening yourself up to a secondary stream of income through ad revenue.


Is My Brand Eligible for Facebook Ad Breaks?

Sounds like a plan, right? Let’s talk about what you need to do to earn money through Facebook Ad Breaks. To be eligible for the program, you have to:

• Be at least 18-years-old. Sorry, kids.
• Live in an in-stream ads eligible country.
• Have at least 10,000 followers on your Facebook business page that is not a profile page.
• Generate at least 30,000 1-minute views on videos that are at least 3 minutes long in the last 60 days.

Wait, Does This Mean More Content?


Now, I think I know what else you’re thinking; “Karlyn, this is something I would like to take advantage of, but how in the world am I going to come up with 3 minutes or more of content?” Well, my friend, great question. Keep ‘em coming!

When it comes to your business, who’s more qualified to tell people about it than you, right? Let’s start there. Often, shorter ad commercials allow people a sneak peek into your business, but it’s just a quick glimpse. However, longer content centered on your brand teaches potential clients a little bit more about your business, about you, and it builds a form of trust that people find hard to cultivate online. So, think about the content you want to create with those things in mind.

The people who are engaging with you don’t know you, and perhaps they’re only semi-familiar with your brand. You want to create engaging, informative content that gives them a sense of who you are and, most importantly, why they need your product or services. Value, value, value!

And hey, if you’re sitting there right now, contemplating pulling your hair out because the idea of coming up with that much content makes you feel like you’re taking crazy pills, that’s why I’m here! Let’s get a call on the books so that we can start creating the content you need in a snap!