You Say You Don’t Have Time — But You Already Did the Work: How Authors Can Repurpose Their Hidden Content into a Visibility Machine

You say you don’t have time. And yet — you recorded a podcast. You gave that keynote. You launched your book with heart and hustle.

Somewhere along the way, you created brilliance. The problem? You never fully shared it.

You’re already spending the time doing the deep work. The digital landscape’s job? Amplify it. Not make you hustle harder. Hustle culture is dead in my eyes and it should be in yours too!

And if you’re a business or wellness author who wants more ROI from your book — without the overwhelm — listen up: repurposing isn’t a “nice-to-have” anymore. It’s your smartest, most sustainable marketing play.

Here’s how to take advantage of the visibility machine hiding in plain sight.

You wrote the book. You gave the talk. You showed up as a guest on that podcast. You did the heavy lifting.

But the reality is, in the fast-moving world of today, one-and-done content doesn’t cut it anymore. Audiences are busy. Algorithms are noisy. Even your best insights need to be heard more than once to stick.

That one podcast episode you recorded at midnight after a full day of meetings? That’s not just “content.” That’s an asset — a golden ticket to months of visibility, if you know how to slice it, dice it, and serve it up with intention.

I always say, “people don’t remember what they had for breakfast, let alone that brilliant Instagram carousel you posted two weeks ago.”

That’s not an insult to your genius — it’s a reflection of how the digital world works now. **nods fiercely**

And if you think “But I already said that,” good. Say it again. Say it differently. Say it where your audience is today, not where they were yesterday.

Repurposing lets you:

• Stay consistent without constant burnout (burn out is the last thing you want, trust me.)
• Maximize your effort, instead of always starting from scratch
• Meet your audience where they are, when they’re ready to hear it

Is it possible to make content repurposing more complicated? Absolutely. But complicated doesn’t equal effective.

We’re all about making it simple over here in the Oh Snap! Social corner of the internet, K? 

Here’s the streamlined approach I teach inside the Expert Excellence Engine:

First, capture everything. The speech you gave. The story you told on that podcast. The Q&A you hosted after your book signing. It’s all valuable. No, it doesn’t need to be professional shot or edited. Give your phone to your +1 an event organizer or someone in the crowd (who you trust!) to capture the goods. Not into this approach, do what I do, and come up with a way to create content within your talk on stage. Here’s what I mean. 

Then, chunk it down. Maybe there’s a powerful two-minute clip that deserves its own Instagram Reel. Maybe a single metaphor you used becomes the anchor for a LinkedIn post.

Next, customize your content to match each platform’s vibe without losing your voice. You’re not “copy-pasting.” You’re “context-shifting.”

Finally, cascade it out strategically, so one big idea becomes a week’s (or month’s) worth of visibility.

Not about hustling harder. About harvesting smarter. And remembering…

Right now, buried in your Google Drive or saved in your iPhone voice notes, you’ve got pure gold.

Maybe it’s the closing story from your keynote that brought the house down. Maybe it’s the two-minute riff you went on during a podcast that made the host say, “Whoa, that’s brilliant.” Maybe it’s a section from your book that readers keep quoting back to you.

All of it — all of it — can be reborn into:

• Posts that build authority
• Emails that deepen connection
• Short videos that expand your reach

It’s not about “creating more.” It’s about letting what you have already created work harder for you.

Perk up those ears and listen to your audience and peruse your notes because the next knowledge nuggets are there.

Think of a Content Homebase like your digital hub. It could be your blog, your LinkedIn profile, your newsletter — anywhere that your best ideas live and keep living. This is often what I call your “anchor” content. That content that is the one that you build everything other piece of content from as you repurpose.

When you repurpose intentionally, you’re not just “posting and ghosting.” You’re creating an ecosystem.

A place where:

• Search engines can find you
• Readers can binge your brilliance
• Clients can feel your authority before they ever talk to you

Building a Content Homebase means your message isn’t a one-time event. It’s a living, breathing presence that keeps working even when you’re offline, speaking, or, dare I say it—relaxing. (Someone pass the pina colada, amiright?)

You already did the work. Now let that work keep working for you.

Ready to turn your book, talks, and thought leadership into a client-attracting content homebase free from hustle and choked full of heart?

Let’s make your brilliance impossible to ignore. Learn more about the Expert Excellence Engine here!