If you know Oh Snap! at all, you know that we are all about data and analytics. We don’t just create content and hope that people will love it (they do, though 😉 ). We work super closely with our clients to make sure we understand your business, your audience, and your goals for your social media. In fact, we have a whole unique-to-us framework to make sure we’re developing a strategy that delivers ROI like WHOA.
There are three parts to our Fan Firestarter Framework. The first part is the Pulse Check Audit. Instead of just jumping in with big promises and surprise makeovers, we first take some time to measure your social media vitals.
Pulse Check: The Social Media Doctor is In
Social media vitals are kind of like health vitals. If you’re an elite-level athlete with a PhD in nutrition, you’re going to get some different tips from your doctor than if you’re someone who cringes at the thought of exercise. Similarly, if you’re getting gazillions of views on TikTok, our Pulse Check Audit is going to deliver different takeaways than if you have 3 followers on Instagram and can’t remember your Facebook password. (No judgment!)
Figuring out where you’re starting from helps us develop a strategy that’s not only tailored to you, but that will make the most impact.
Say you have 100 followers on Instagram right now. If that’s the case, we’re probably not going to aim for 10,000 die-hard fans by the end of next month. But we can probably double that number just by tweaking your posting strategy over the next few weeks. Or maybe you have a decent number of followers, but your engagement is low. In that case, we can identify what kind of content your audience resonates with, then work to create more of it so that they’ll start chiming in.
Pulse Check: We Measure Everything but Your Blood Pressure
So how exactly do we arrive at your “starting point”? Basically, we do a whole bunch of tests, analyses and interviews. (Don’t worry – it’s way easier than your annual physical.) During the process we:
1.Dig deep into your business: We start with a 1-hour kick-off call to learn about your business’s goals, objectives, target audience, and unique value proposition.
2.Optimize your pages and profiles: We ensure your pages and profiles are optimized to make it easy for people to find you and connect with your brand.
3.Benchmark current numbers: We make note of current social media metrics such as followers, engagement rates, and reach – establishing a strategic starting point.
4.Do a competitor analysis: We analyze your competitors’ social media presence to see what they’re doing right and what we can do better to help fill in the gaps for your audience at the same time.
5.Pinpoint top strategies: We use the data we’ve gathered to determine which social media strategies will be most effective in achieving your goals.
6.Analyze your audience: We pull full audience analytics to give you a snapshot of your community and understand their demographics, interests, and behaviors.
7.Analyze your content: We identify and analyze which content is working and which isn’t so that you can move forward with confidence – and impact.
8.Create a data deck: We compile a complete data deck with numbers and recommendations to help you better understand your social media presence and how you can improve it.
Once we have that info, we’ll have all the data we need to move into the Strategy part of our Fan Firestarter Framework – and set SMART goals that will deliver noticeable, realistic results.
You can see why the Pulse Check is such a critical first step in our Fan Firestarter Framework. It’s a powerful process for gaining insight into your business so that we can develop a customized social media strategy that in tandem with a solid sales funnel will help you achieve your most audacious goals.
Looking to take your social media presence to the next level right here and right now? Start with a Pulse Check Audit.