If your book is the long-form house for your thought leadership, social is the street conversation that keeps your ideas alive long after launch day. And yes, this concept is nothing new. You’ve probably seen versions of “one-liner → storyline” before: scriptwriters turn a logline into scenes and sequences; marketers use Donald Miller’s StoryBrand to distill a clear one-liner that expands into websites, emails, and campaigns; fiction writers do it too, developing a premise into chapters and arcs. We’re simply applying that same, proven storytelling pattern to your author marketing on social media.
Here’s my favorite way to bridge pages of content into knowledge nuggets that move the needle: the One-Page → One-Liner, One-Story Framework—aka turning a single page into a quote, a mini-story, and then a full week of content your future clients actually want to discuss (complete with compelling CTAs that don’t make you sound like a used car salesperson).
Step 1 — One Page (Source):
Pick a single high-impact page from your book (chapter opener, myth-busting section, case study beat, or even your acknowledgments). You’re scanning for a line that makes a reader nod and think, “That’s exactly it.”
Step 2 — One Liner (Hook):
Extract a punchy sentence that can stand alone in a quote graphic or Reel hook.
Example: Truth + Tension + Turn “The data won’t make the decision for you (truth). Waiting for certainty is how experts stall (tension). Clarity comes from small, public experiments (turn).”
Step 3 — One Story (Caption):
Something I am loving about how social media is in this moment is that storytelling is making a comeback (though, if we’re being honest…it’s always been here). Expand that one-liner into 120–200 words: a quick story, a teaching tip, and an invite to discuss.
Micro-story beats: Moment → Meaning → Move Moment: 2–3 sentences describing a scene or client situation. Meaning: The lesson, re-stated in plain language. Move: A next step, prompt, or CTA.
Step 4 — One Week (Rollout):
You already wrote a whole ass book. It’s stuffed with knowledge nuggets on every page. Mine a single page for 3–5 one-liners. Each one becomes its own mini-campaign. This means you can spin weeks of content from that one page alone.
- Mon: Quote graphic (one-liner #1)
- Tue: Carousel: “3 ways to apply this idea”
- Wed: 60-sec Reel/Short with one story beat
- Thu: LinkedIn text post (add a stat or B2B angle)
- Fri: Email micro-essay with a soft CTA
Next week, rinse and repeat using one-liner #2 from the same page (or the next page)—new formats, same core idea.
Step 5 — One Offer (Bridge):
- It preserves your voice. You’re not “posting to post”; you’re translating a page you already believe in. (Voice-aligned, not ghost-posted.)
- It avoids the salesy ick. Lead with teaching and conversation; close with a single, relevant next step. Your readers appreciate authenticity and clear ROI.
- It’s sustainable. One idea fuels multiple formats, keeping you consistent without living on social.
Steal My One-Liners: 3 Ready-to-Use One-Liner Templates
1) Myth → Truth
Template: “Myth: [common misconception]. Truth: [counterintuitive insight].”
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Example (expert services): “Myth: Visibility means shouting. Truth: Visibility is teaching in public.”
- Moment: 1–2 lines about a client who stopped posting because “I hate self-promo.”
- Meaning: “Visibility ≠ volume. It’s consistent teaching aligned to your offer.”
- Move: “Comment ‘TEACH’ and I’ll DM my 3-post weekly plan.”
2) Cost of Inaction
- “If you [stalling behavior], you’ll [negative consequence].”
- “Every month you [status quo], you [lost opportunity or cost].”
- Example (wellness): “If you wait for a 60-minute window, you’ll skip every 10-minute chance.”
- Moment: “I planned 60 mins, did none.”
- Meaning: “Tiny done beats big delayed.”
- Move: “Reply ‘10’ for my 10-minute starter routine.”
3) Contrarian Kindness
- Example (B2B): “Your team doesn’t need more meetings; they need decisions documented.”
- Moment: PM says, “We meet, nothing moves.”
- Meaning: “Documented decisions create momentum.”
- Move: “Drop ‘DOC’ and I’ll send my 1-page decision log.”
How to Customize in 90 Seconds
- Find the line: Skim one page, highlight 3 phrases that make you nod.
- Pick a template: Which frame fits best—Myth/Truth, Cost of Inaction, or Contrarian Kindness?
- Sharpen: Make it punchy (≤12 words per clause), concrete nouns, no hedging.
- Attach one next step: Comment keyword, download, or reply—just one.
Turn One Page Into 5 Posts (With Examples)
Let’s say your book line is: “Stress isn’t the enemy; misalignment is.”
- S1: Hook = the one-liner
- S2–S4: “3 signs you’re misaligned at work”
- S5: “This week’s micro-experiment” + single CTA (download worksheet)
Opening: say the one-liner on screen. Storyline: 1 client vignette → the pivot → one question to self-assess. CTA: “Comment ‘ALIGN’ and I’ll DM the checklist.
4) LinkedIn Text Post
Tie to a stat or observation your ICP cares about (credibility matters). End with a question to spark replies.
Add one bonus tip you didn’t share on social; link the workshop.
BONUS: 10 High-Intent CTAs to Use To Increase Engagement + Conversions
- “What surprised you most about this?”
- “Where is this hardest to apply in your world?”
- “If we made this a 30-day experiment, what would ‘done’ look like?”
- “Want the checklist? Comment ‘CHECKLIST’.”
- “What would stop you from trying this this week?”
- “Healthcare folks—does this land differently for you?”
- “Consultants—what do your clients push back on here?”
- “Which slide should I expand next?”
- “Share the one line you’d add to this.”
- “What result would make this worth it?”
The Bottom Line? You Don’t Need More Content Ideas
The One-Page → One-Liner → One Story system does exactly that: take the knowledge nuggets from the whole ass book you already wrote, spin them into weekly conversations, and let those conversations compound into leads and loyalty.