PSA: Social Media Isn’t a Comprehensive Sales Strategy

PSA: Social Media Isn’t a Comprehensive Sales Strategy

A killer social media strategy is a great thing. It helps build your brand, generate leads, and position you as a pro. But as a literal social media marketing pro, I’m begging you not to put all of your business eggs in the social media basket.  Think about every big...
Size Matters (When It Comes To Your Social Media Strategy)

Size Matters (When It Comes To Your Social Media Strategy)

One-size-fits-all works for ponchos, but I gotta say, it’s not what you want when it comes to your social media strategy. Over the years I’ve worked with brands of all sizes and types across just about every market category. And I’ve found that what brands want and...
Cashing In: Is Signing Up for IG Reel Bonuses Worth It?

Cashing In: Is Signing Up for IG Reel Bonuses Worth It?

We’re all about diversification at Oh Snap! (#girlboss). Woo multiple income streams! So if you’ve seen the Bonuses option pop up on your Instagram recently, we totally get the appeal of opting in and cashing out. Sounds great, right? Money for stuff you’re doing...
Trees are for Planting – Not for Hanging Your Business on

Trees are for Planting – Not for Hanging Your Business on

If you’ve tapped a link in someone’s bio recently, you’ve probably seen those bio landing pages that act as a middleman between bio and website. There are a few companies offering these “trees”, but the best-known is probably Linktree.  Now look, I totally get the...
AI Didn’t Write This Post (But it Did Inspire It)

AI Didn’t Write This Post (But it Did Inspire It)

AI, baby. From BladeRunner to HAL 9000, super-smart bots have been lurking at the back of our consciousness for a while now. Sure, sure, we thought it would cure cancer or drive our cars or help us colonize Mars (or, like, kill us all), but it turns out that one of...