How to Audit Your Online Presence Before It Costs You Clients, Credibility, or Confidence
You’re showing up (kind of). You’ve posted here and there. Maybe even hired someone to “do your social media.” But the question keeps lingering in the back of your mind…
Is this actually helping my brand or quietly sabotaging it?
If you’re a business or wellness author trying to grow your personal brand online, this question isn’t just important. It’s pivotal. Here’s how to find your what’s working and fix what’s not.
1. Is Your Content Reflecting Your Voice?
Too many experts outsource their content only to cringe when it goes live. It sounds generic, salesy, or just… not them. But it doesn’t have to be that way (yes, even if you decide to continue to outsource your social media efforts!)
Fix it:
- Create a brand voice guide (even if it’s just 3 bullet points)
- Work with a strategist, not just a scheduler. There’s a difference.
- Repurpose your book or keynote content…why? Because it already sounds like you
Consistency in voice is more important than frequency of posts.
2. Are You Posting… But Still Invisible?
If you’re spending time on social but still feel like no one’s noticing, it’s not your fault. The algorithm may be working against your current strategy.
Fix it:
- Audit your top-performing content and double down on what worked
- Lean into SEO-backed topics (hint: LinkedIn loves keywords too)
- Try short-form video—yes, even if it’s just 30 seconds of talking head
- Every post you share is an interview. Not in the suit-and-tie kind of way.
But in the how-you-show-up-matters kind of way.
Ask yourself:
🧠 Would my ideal client stop scrolling?
🧠 Would a speaker booker get what I do?
🧠 Would someone reading this know how to hire me?
If the answer is no, rewrite it.
You’re always one post away from your next opportunity.
Authority-building content doesn’t need to go viral. It just needs to be seen by the right people.
3. Are You Afraid to Post Because It Feels Salesy or Boastful?
This one hits hard. Many authors tell me:
“I don’t want to seem like I’m just selling myself.”
But what if you reframed your posts as service instead?
Fix it:
- Focus on what your audience needs help with
- Share lessons from your book or talks, not just announcements
- Use “you” language more than “I”
- Tell more stories! Want to stand out on LinkedIn in 2025?
Drop the bro hooks like: “A $100M CEO once told me…”
Instead, tell me the story about the first time you failed.
Or the messy middle. Or what you wish you knew 3 years ago. We’ve got enough templates.
Your audience needs YOU!
Think of it like this: every post is an invitation to learn from you, not a brag reel.
4. Are You Missing a Strategy Altogether?
If you’re throwing spaghetti at the content wall and hoping it sticks, you’re not alone, but you’re also not set up for success.
Fix it:
- Choose 2 content pillars (easy ones to steal from me? >> “Repurposing Your Book” + “Expert Visibility”)
- Plan content two weeks at a time (not three months—keep it doable)
- Link each post back to a bigger goal: speaking gigs, lead gen, memberships, etc.
A strategy doesn’t make you rigid, it makes you sustainable. And I heard, maybe even a little fun?
How to Know It’s Time for a Content Reset
Here are your signs:
- You’re embarrassed to send people to your profile
- Your social feels “busy” but not effective
- You’re doing “all the things” but seeing few results
- You haven’t posted in weeks because you don’t know what to say
If that’s you, it’s time to pause and pivot.
Ready to turn your social media from confusing to client-converting?
That’s exactly what we do inside the Expert Excellence Engine.
✨ Let’s build content that sounds like you, works for you, and grows with you.
👉 https://resources.ohsnapsocial.com/join-eee