PSA: Social Media Isn’t a Comprehensive Sales Strategy

PSA: Social Media Isn’t a Comprehensive Sales Strategy

A killer social media strategy is a great thing. It helps build your brand, generate leads, and position you as a pro. But as a literal social media marketing pro, I’m begging you not to put all of your business eggs in the social media basket.  Think about every big...
Go Live, Laugh, Love: Benefits of Going Live on Social Media

Go Live, Laugh, Love: Benefits of Going Live on Social Media

You’ve seen those Live alerts popping up on your social, but you’re not sure about taking the plunge yourself. Like sure, video gets the highest engagement across all of social media, but Live—eep, that’s a whole new world. What if you forget everything you know about...
Truth Bomb: You’re a Business Owner, Not a Content Creator.

Truth Bomb: You’re a Business Owner, Not a Content Creator.

Let’s face it, social media can be A LOT. In the past 5-7 years it’s gone from being a fun diversion to something we’re told can make or break businesses. And sure, those snazzy short-form videos and photogenic pics can help build a brand. But as a business owner,...